I’m totally fascinated by this item here about a newspaper near the Jersey Shore that has “rejected” the Web, kept its content print-only, and has apparently enjoyed steady growth over the past decade.
Who needs conventional wisdom?
US: print-only local paper’s success
Editor’s Weblog, January 6, 2009
TriCityNews publisher and owner Dan Jacobson put it simply: “I don’t understand how putting content on the Web would do anything but help destroy our paper,” as giving away content would presumably mean that people would have no need to buy the print copy.
And his theory seems to be working. The Monmouth County, New Jersey weekly paper has been growing at a rate of about ten per cent a year since its founding in 1999, and is significantly profitable. It keeps advertising costs low, with a loyal base of advertisers, and employs just 3.5 people.